The Power of Promotional Mugs

Printed promotional mugs have been one of the most popular promotional items for years and are still a top performer in the corporate gift market for good reason.

If you consider how many cups of coffee or tea or other hot beverages an average person has in a day at the office, and the fact that often an empty mug will sit on the desk in full view until it is ready for a refill, printed mugs are the ideal promotional product to get you logo and message in front of your target market.

Current research by BPMA (British Promotional Merchandise Association) also shows that functional promotional products are kept up to an average of almost 3 years.

Do your sums:  a mug could cost you 0.01p or less per impression in its life time!

Branded mugs will give your logo great visibility over a long period of time resulting in an exceptionally low cost per impression.

But beware, not all printed mugs will offer the same quality of advertising. There are various grades of inks used to print onto the mugs and often the cheaper inks are not dishwasher proof and will fade after several washes. A faded dull logo is not a great image for any company.

If you are looking to purchase promotional mugs, make sure you are using a reputable supplier who use only the best quality inks to ensure your printing reflects the quality of your business, over a long period of time.

Mugs that can be direct printed have a great wrap-around print area to display text or graphics. If you need a large area, select mugs with straighter sides as bevelled or curved mugs have a much shallower print area.

Mugs that look good, and feel good,  may be used for many years.

If you need help or advice, please contact us.


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2 Responses to The Power of Promotional Mugs

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